5 solid reasons for you to get involved in World Creativity and Innovation Week

1. Personal and Professional Development
2. Business Leadership
3. The Ultimate Life Skill for Health & Well-Being
   
4. Enhance Lifelong Learning & Education
   
5. Contribute to a Creative Society

1. Personal & Professional Development
   • Go beyond the boundaries of Intelligence; expand on your abilities. Develop more of your thinking potential!
     
     
   • More and more, the problems you face are complex and open-ended. Knowledge alone isn’t enough to reach innovative solutions. Creative thinking skills help you discover new and better ways to solve problems.
     
     
   • Creativity is in all fields – from chemistry to engineering, education to computer science, sociology to business.
     
     
   • Creativity is very democratic! Everyone has some, but in different ways and to varying levels and degrees. Furthermore, we know this ability can be enhanced.
     
     
2. Business Leadership
   • In a world of increasing complexity, change and competition, generating new ideas and bringing them to market is now seen as the central task of corporate management. Successful businesses are the ones that instill creativity throughout the organization.
     
     
   • It is the application of creativity skills that distinguishes a manager who maintains the status quo from a leader who supplies a new direction or vision. By internalizing the spirit of creativity and the principles of creative problem solving, an individual can be transformed
     into a change leader.
     
     
   • Creativity is a human resource which exists in all organizations. To survive in today’s economy, it is imperative for an organization to nurture the creative potential of its human resources.
     
     
3. The Ultimate Life Skill for Health & Well-Being
   • Individuals who are capable of incorporating creativity into their lives can enjoy the experience of discovering, developing, and utilizing their many talents. Skills relevant to creativity are also useful in coping with life’s challenges. There is no doubt, creative thinking is a critical life skill.
     
     
4. Lifelong Learning & Education
   • The nature of meaning requires the use of skills associated with creativity. Educators who adopt a creative approach to teaching are most likely to deliver content and create a learning environment that develops higher order thinking.
     
     
   • Creativity skills can assist an individual in enhancing his or her knowledge base. Without creative thinking, an individual is condemned to stay within the knowledge base as it is given.
     
     
5. Creative Society
   • Creativity is a central factor in our ability to continue to adapt to the changing environment. If a nation or a community actively seeks to nurture creativity, it will play a part in making history.